Social Media Projects
Below is a selection of graphics, videos, and documents I’ve created for various social media accounts with a range of communication goals. Each graphic is designed to capture attention, communicate key messages clearly, in styles that are reflective of each group’s values. From scientific infographics to promotional content, I use a blend of colour, layout design, and audience-tailored visuals to ensure that each piece resonates with its intended audience.
UBC Muay Thai
As the largest martial arts club at UBC, with over 150 paying members and more than 300 participants each semester, the UBC AMS Muay Thai Club is built on community. My role focuses on creating engaging media and graphics that highlight our members, giving them a platform to shine.
Through short-form, trend-driven videos, I’ve driven a 160% increase in engagement, 58% growth in total followers, 300,000 video views, and a reach of over 80,000 accounts on Instagram. I also launched the "Member of the Month" program, featuring yearbook-style graphics that celebrate members who embody our core values—fostering a positive and inclusive club culture.
Creating safe spaces for women and 2STNB folks is especially important to me, both on and off the mats. I’ve played a key role in hosting women and 2STNB classes, ensuring that members feel supported as they grow in the sport. Right now, I’m organizing a special International Women’s Day event to continue building that sense of empowerment and community.
The Bright Doc
At The Bright Doctor, my role focused on promoting a digital product through clear, engaging storytelling that meets young learners where they are.
Through bi-weekly product education campaigns, I have helped grow the brand’s visibility with over 500,000 views and a 1,000% increase in engagement across platforms. Each video is backed by data, using Meta Business Suite analytics to track performance trends, optimize scripts and formats, and continually refine our content strategy.
I also developed a hook-based marketing strategy grounded in Meta Business Suite insights and larger trend analytics. By analyzing retention curves, drop-off points, and high-performing formats in our niche, I identified the openings that consistently captured attention in the first three seconds and used those insights to guide our creative direction.
UBC Science Undergraduate Society
As a producer for the UBC Science Undergraduate Society (SUS), I lead media projects designed to engage, inform, and unite UBC science students. SUS aims to reach science students through entertaining and relatable content, creating skit-driven and trend-inspired projects that resonate with the community while highlighting key resources like mental health initiatives and academic opportunities.
My work includes short-form videos, podcasts, and informative skits, all crafted to balance entertainment with meaningful messaging. Last year, my team’s content garnered over 1,000,000 views across platforms, contributing to SUS Productions being awarded AMS Constituency of the Year. I collaborated with groups like the Equity, Diversity, and Inclusion working group and incorporated input from students outside of SUS to ensure our projects reflected the values and needs of the broader community.
Science Undergraduate Society Long-form videos:
SUS Job Series - Computer Science (Writer, Producer, Videographer): https://youtu.be/PmDtpO9SgVE?si=eyzhf5oIXrVf5wB7
Cooking with SUS (Director, Videographer):
https://youtu.be/0dlCPlKfxaI?si=Z6XlXhnRMefDJaVe
Science Undergraduate Society Short-form Videos:
SUS Job Series - Life Sciences (Writer, Producer, Videographer): https://www.instagram.com/reel/DImQ0TxTO0A/?utm_source=ig_web_button_share_sheet
Jungle Safari (Director, Writer, Videographer, Cast):
https://www.instagram.com/reel/DBZv1x1S1nR/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Science Undergraduate Society podcast:
Episode 5, How to Ace Your Finals?!? (Host):
https://www.youtube.com/watch?v=gcg1xaYNHm8
Episode 7, All Things Spooky at UBC (Producer, Videographer): https://open.spotify.com/episode/6pfNVj6zCgTVieeWoTaDoA?si=798adb9abf804d96
UBC HIVE Graphics
In my role with the University of British Columbia Hackspace for Innovation and Education (UBC HIVE), I create graphics to communicate lab events and achievements. These visuals have an academic yet playful, cartoon-inspired style, designed to make complex scientific concepts accessible. Primarily, the graphics serve to update and inform the broader science community, translating challenging ideas into easily digestible content that fosters engagement and understanding.
